SOMA™ - Smaato Open Mobile Advertising

SOMA – Smaato‘s Open Mobile Advertising Platform enables the delivery of targeted advertising to mobile phones on mobile websites / widgets, within applications and in mobile games.

SOMA connects leading global mobile ad networks with the best-in-class mobile web and mobile application inventories. The unique ad exchange technology allows Smaato to maximize the revenue and fill rate for publishers.

Ad networks increase their reach and gain access to global inventories for international campaigns with the SOMA ad exchange. They can also easily add in-application advertising to the list of their supported formats.